The National Premier Soccer League (NPSL) is proud to announce that Honey has been named
the league’s preferred customer relationship management partner.
“The NPSL is pleased with the addition of Honey as a preferred partner and we look forward to
establishing a longstanding relationship,” NPSL Director of Membership Development Dina
Case said. “Honey’s ability to help enhance and manage stronger relationships between NPSL teams and their supporters will in turn ensure that NPSL teams reach their highest levels of
Honey is a Sales and Marketing Automation CRM that has been used within the technology
industry for several years. In 2018 Honey worked on a strategy to launch itself into the
professional sports arena, specifically soccer. During that launch Honey became the system that
teams with the Major Arena Soccer League (MASL) used to manage sponsorships, fan
engagement, and tickets sales.
Honey delivers high-end, boutique digital marketing agency expertise into the hands of local
clubs to engage and drive fan base interactions. Honey executes on fan outreach initiatives and
adds fan interaction to your capabilities. It allows clubs to pull from 60 pre-defined marketing
campaigns with an intuitive drag-and-drop editor that helps you create and manage campaigns.
Honey gives all the functionality needed by the front office to run email campaigns, but adds the
ability to track and register sales and create more engaging content for the team. Many times it
comes at the same cost as just an email campaign system that clubs use today.
“We are proud to bring our Sales and Marketing Automation platform to the NPSL to boost the
various teams’ abilities to do promotion of their clubs and increase fan engagement,” Honey
CEO Giovani Sanguily said. “Our relationship with the league office has been nothing less than
outstanding. We are excited to create the same relationships with each team in the NPSL as we
help to build their brand and connect with the communities they serve.”