Denton Diablos FC Joins the NPSL

The National Premier Soccer League (NPSL) is proud to announce that Denton Diablos FC (Denton, TX) has joined the league as an expansion team.  The club will begin competition in the South Region’s Lone Star Conference in 2019.

“It is very exciting to see the Lone Star Conference continue to grow with Denton Diablos FC,” NPSL Chairman Joe Barone commented. “Texas is a true hotbed of American soccer and we are extremely happy for the NPSL to have a stronger presence there.”

Denton Diablos FC is a 50/50 partnership between Aspiro Agency, a Denton, TX-based digital marketing agency owned by Damon Gochneaur and Playbook Management International, a Frisco, TX-based sports management company owned by Michael Hitchcock. The strong ownership group combines a committed local, passionate, and successful local business owner in Gochneaur, who is entrenched in the Denton community on many levels and connected to University of North Texas with Hitchcock, who brings over 20 years of professional soccer management experience and a passion for community-based, professional soccer clubs to the Denton Diablos.

“While we certainly have high expectations regarding the quality of our play and the results on the pitch, we understand that building a club the right way, that’s a part of the fabric of the community, takes time,” Gochneaur added. “So while we’re absolutely committed to the pursuit of all the goals we have laid out for the club, from selling out home games, to winning the conference, to making deep runs in the U.S. Open Cup, we understand winning is a process, and we’ve only just begun that process.”

A 2003 graduate of the University of North Texas, Gochneaur has spent nearly his entire life working and living in Denton County, with a rich and deep history of playing, coaching, and supporting the sport of soccer the entire time.  Gochneaur grew up playing the game in Lewisville, TX before graduating to the Dallas Classic League and playing for the Dallas Texans and the Dallas Comets. He captained both his high school soccer team at Flower Mound Marcus as well as the Dallas Comets, while achieving significant team and personal success, both on and off the pitch.

Gochneaur played two years of collegiate soccer at Missouri Valley College until injury changed his soccer fortunes and brought him back to Denton to finish his studies at UNT.  He is excited to bring the NPSL to Denton, Texas and help grow the game that he loves and give back to the game which has given him so much already.

“The NPSL is the strongest national soccer league in the U.S. for a community-centric club like the Denton Diablos to grow the game in Denton,” Gochneaur continued. “We looked for a league that offered stability, history, quality of play, quality of administration, a strong desire to grow the game, and a solid plan for the future.  There was only one clear and obvious answer.”

Hitchcock started his journey in soccer management 22 years ago with D.C. United.  He spent 13 years in Major League Soccer (MLS), including stops in Los Angeles as Vice President for LA Galaxy and President/General Manager for FC Dallas and Pizza Hut Park.  Hitchcock left MLS nine years ago and launched Playbook Management International (PMI), a sports management company that works with hand-selected clients in the U.S. and around the world.  He is passionate about the game of soccer, the business of soccer, and the impact that clubs can have in their local communities.

Through PMI, Hitch has ownership interest in Alfreton Town FC (National League in the UK), Tobago FC Phoenix (Trinidad & Tobago), Napa Valley 1839 FC (NPSL), Fort Worth Vaqueros FC (NPSL), and Professional Futsal League (PFL).

Home matches for Denton Diablos FC will be held at UNT Soccer Stadium.

More information about the club can be found at or by following the club on Facebook (@DentonDiablosFC), Instagram (@dentondiablosfc), and Twitter (@dentondiablos).

“We are so very excited about this club and this ownership group,” NPSL Director of Membership Development Dina Case concluded. “Both Damon Gochneaur and Michael Hitchcock have a long and successful history in soccer and we are looking forward to the impact they will bring in this North Texas market.”

More information about expansion opportunities in the NPSL can be found at

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